Monday, December 30, 2019

Business Types And A Proposed Staffing Plan - 1730 Words

Introduction In today’s society, many people view employment inversely than years past. Punching a time clock to supply livable means for families is no longer a way of life for many. The entrepreneurial spirit flows within the universe. Freedom to put innovation into action for profit is prevalent. People express their passion and vision through entrepreneurship. Before displaying the desire and sharing the dream through entrepreneurship, it is mandatory to gather data and information as well as performing a risk assessment. Leaving a job, earning a stable income or spending retirement on a free enterprise venture can impact livable means. In this assignment, business types and a proposed staffing plan will be defined. A financial plan will be outlined to ensure compliance with regulatory rules are in place. My passion for unexplained hair loss in African Americans led me to the startup of Hair and Scalp Consulting. Hair loss occurrences can be extremely emotional and result in depression. A study published in The Journal of Clinical and Aesthetic Dermatology proves my thesis. Commonly reported hair and scalp complaints among include breakage, dandruff flaking, scalp itching, and hair loss in the crown and temples of women. There are several bases for flaky scalps and breakage. They include gels, hair colors and oils, relaxers and spritz products. â€Å"Over 50% of the women interviewed† in The Journal of Clinical and Aesthetic Dermatology article, experienced hair lossShow MoreRelatedBenefits Of Direct Care Staff1024 Words   |  5 Pagesthrough activities outlined in the individual service plan. Pertinent Others The program will have one other pertinent staff, the school liaison. The school liaison will be responsible for building rapport and maintain relationships with the schools, serve as the point of contact for school personnel, and the intake of referrals. Community Resources Using the Community Resource Snapshot exercise, community resources were identified based type of programing provided, location, hours of operationRead MoreA Letter From Wiley Foxley1596 Words   |  7 PagesA letter from Wiley Foxley states the competitor Capital Staffing is to be sold. The details in the letter explain that Capital Staffing currently has a huge portion of the market share in the areas it operates in except Capital City. A proposed merger of Capital Staffing and StilSim has many benefits including leveraging their core competencies (Dess, Lumpkin, Eisner McNamara, 2014). Capital Staffing appears to have a huge part of the market in Mountainview, Plainview and Lakeside. CombiningRead MoreHow Can Acme Home Improvement Boost Their Income Essay1405 Words   |  6 PagesHome Improvements opened a new store in Mexico City in Central America and offer the public their home improvement requirements for commercial builders to project builders. The Acme operations analysts have proposed a standard day job schedule for planners for Acme Mexico City (AMC). The plan for the schedule is accommodating with Mexico’s labor laws and company guidelines in scheduling the Part-Time (P/T) staff’s 50% of a day’s total scheduled hours. The proposal complies with the advanced planner’sRead MoreBusiness Case For Quality And Inadequate Nursing Care1463 Words   |  6 PagesBusiness case for quality Inadequate nursing care can be a result of staffing issues or under educated nurses. Errors can be made that not only affect the patient’s well-being, but can affect the financial standing of a hospital. Creating a business case for quality, would make changes benefitting the hospital as a whole. This paper will describe the current situation in need of change, discuss the proposed program, and provide a market analysis, an implementation plan, a timeline for implementationRead MoreThe Art of Negotiation1103 Words   |  5 Pagesworksheet, similar to the one below C. Be sure to prepare a contingency plan as the Best Alternative to a Negotiated Agreement (BATNA) †¢ A best alternative to a negotiated agreement: †¢ Defines what each party will do if a mutually acceptable agreement is not met, i.e., action in the event of a deadlock Is a unilateral action on your party’s part Is the standard against which any proposed agreement should be measured A contingency plan will be extremely beneficial as it: Strengthens your position in theRead MoreEconomic Development For The Jefferson County Conducted By Laronda Joy Davis1236 Words   |  5 PagesEXECUTIVE SUMMARY Introduction This business plan addresses a variety of issues associated with creating and operating a business incubator to foster entrepreneurship in Pine Bluff, Arkansas. It was developed based on the findings and observations of economic development for the Jefferson County conducted by LaRonda Joy Davis. Purpose The Uniquely Adapting People through Business Incubator (UAPBI), located downtown Pine Bluff, will contribute to job creation, and provide for enhanced economicRead MoreImpact of Job Rotation on Employees Performance1032 Words   |  5 PagesHamzaSiddiq BushraNaeem Section: A3 Roll No: 0072 Submitted by: Definition Of Audit: â€Å"An audit is a person appointed to examine the books of account and the account of the registered company and to report upon them to company member† Types Of Audit: * Internal audit * External audit. Internal auditor: â€Å"An authorized person appointed by the management to check the internal affairs of the organization not mandatory by law† According to Professor Walter B. Meigs: Internal auditingRead MoreAttracting Talent and Recruitment, CIPD1149 Words   |  5 Pagesï » ¿Introduction This paper sets out the proposed method for attracting talent and recruitment of a new HR Officer. In order to ensure that there is a structured induction programme and handover period, it is recommended that the recruitment process be set in motion in the near future. Four Factors that will affect our talent planning Budget Forecasting The amount of work that will be coming in i:e seasonal work for retailers A company constantly should be forecasting to help prepare for changesRead MoreOrganizational Assessment Helps Businesses Evaluate The Health Of Areas Essential For Growth And Improvement Essay951 Words   |  4 Pagesstrengths, eliminate weaknesses and clearly understand how opportunities can preserve our mission. Computer Repair Family Business Background and culture: Founded 1959, we have been dedicated to provide the best possible experience to all our business partners and clients. The internal culture is akin to that of a small family. All our employees are partners in the business, share our success, and help us sustain the core values that make us successful. Mission Statement: To ensure that each customerRead MoreA Case Study Of Padi Cepat Essay2257 Words   |  10 Pagesfor solving the issue of growth problem are put forward by the senior officials. The options are Greenfield Option, Market potential the Australasian region, exporting option and diversification option. The managers have proposed diversification strategy and launching a new business segment in Malaysia focusing on selling hot and cold beverages with cake, pastries etc. The managers predict that this market has significant potential to attract the middle and lower income customers because other international

Sunday, December 22, 2019

The Emergence Of Dna And The Innocence Project - 1392 Words

There are many noteworthy events that occur throughout the Actual Innocence book. The emergence of DNA and the Innocence Project where stories that were kind of hard to follow throughout the book. Throughout the book there were bits and pieces about each, when it might have been easier to follow if the authors just kept all this information together. After so many were exonerated, states started to put restrictions on when and how prisoners could appeal. According to Berger (2006), â€Å"Furthermore, in many states, stringent time limits on making motions for a new trial on the basis of newly discovered evidence seemed to bar judicial relief even if a prisoner could somehow obtain an exculpatory DNA result† (p. 320) Even though there are many injustices that occur in the justice system on a daily basis, the book gave readers hope in the justice system again. The hope was from the Innocence Project. Two lawyers named Barry and Peter got together in New York City, their goal was to free innocent people in prison. They had many trials and tribulations, but they used DNA testing to free hundreds of innocent. This book even informed readers of what DNA testing was, and how it was created. The only downfall of getting them exonerated, is that DNA and the Innocence project could not help all of them get back on their feet. There were no solutions to this problem in the book either. Eyewitness identifications is a noteworthy topic. Victims see their attackers from time to time, butShow MoreRelatedWrongful Conviction And The Death Penalty3795 Words   |  16 Pages the innocence movement, and cases that involve wrongful conviction, although, there are many cases that still have been unsolved with innocent people suffering in prison. Today in the United States, there are wrongful conviction reforms to help free innocent people who are behind bars and those who are standing against the death penalty. History Wrongful conviction has existed for centuries, but people were starting to question our criminal justice system three decades ago. The innocence movementRead MoreWrongful Convictions3202 Words   |  13 Pagesare convicted every year, a conservative estimate of 0.5% of the 1,993,880 index crimes used for his research that was completed in 1990 . Even more alarming are the 138 Death Row inmates who have been exonerated sine 1973 as a result of further DNA testing; while anywhere between a concrete group of 8 and another 31 possible innocents have been executed in the United States despite evidence that could have left reasonable doubt. The thought that a wrongful conviction could lead to the deathRead MoreCapital Punishment Is The Most Severe Form Of All Sentencing2525 Words   |  11 Pagesthe emergence of DNA evidence. The leading Causes of wrongful convictions are eyewitness testimonies and misleading informants, false confessions from the accused, and the lack of forensic techn ology when DNA samples were taken but could not utilized. These DNA exoneration cases have provided undeniable proof that wrongful convictions are not just isolated nor rare events, but originate from systemic defects that can be precisely identified and addressed. For more than 20 years, the Innocence ProjectRead MoreInvestigating Research Analyses And Implications Of False Memories For Eyewitness2422 Words   |  10 Pagesincluding interviewing dynamics (i.e. role understanding), vulnerability to misinformation effects, and repeated recall. Given the susceptibility of memory to these forces, eyewitness testimony is not as reliable as more subjective pieces of evidence (i.e. DNA). In order to improve the credibility eyewitness testimony, researchers must fully investigate the implications of the aforementioned influencing factors of memory in order to propose appropriate reforms (i.e. cognitive interviews (CIs)) to eyewitnessRead MoreOrganisational Theory230255 Words   |  922 Pagestheory. For instance, did whatever was practically und ertaken (e.g., downsizing) actually achieve what we predicted by the theory (e.g., improved organizational performance)? Did it result in what we intended? If it did not, why not? Moreover, the emergence of a body of theory regarding, for instance, organizations, provides the possibility of intervening and controlling, or at least influencing, what is going on so as to achieve particular purposes. One question that might haunt us here is do we agreeRead MoreDeveloping Management Skills404131 Words   |  1617 PagesAcquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Senior Marketing Assistant: Ian Gold Senior Managing Editor: Judy Leale Senior Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Ilene Kahn Senior Art Director: Janet Slowik Interior Design: Suzanne Duda and Michael Fruhbeis Permissions Project Manager: Shannon Barbe Manager, Cover Visual

Saturday, December 14, 2019

Differences in Religion During the Era of Slavery Free Essays

string(54) " is more about Douglass himself than any other slave\." In Narrative of the Life of Frederick Douglass, Douglass writes about his experiences being a slave. Intermixed in these experiences are two distinct factions: the religion of the master, and the religion of the slave. We will write a custom essay sample on Differences in Religion During the Era of Slavery or any similar topic only for you Order Now The slave masters and their families were often seen at church on Sunday, and then seen beating and mistreating their slaves on Monday. The slaves often professed to be Christians, but that did not stop them from stealing, lying, and scheming against their owners. Religion played a mighty part in the struggles between the slave and his owner, and this paper hopes to show the extent of those struggles through Douglass’ eyes. Most of the slaves brought from Africa had pagan beliefs that they kept alive despite the fact they were no longer in their own country. While some slaves were taught of Christianity by their owners and owners wives, many still held to the beliefs that they had learned as children. Douglass was one of the group that was taught Christianity, but that did not always stop him from leaning on some of the old pagan practices that the other slaves followed. For example, a fellow slave, Sandy Jenkins, had a root that he swore would keep a slave from being whipped by their master (Douglass, 53). The root had to be carried only on the right side of the body, and it would give protection to the person who carried it for as long as it was carried (Douglass, 53). Douglass had a need for a trinket like this when he ran away from his master, Mr. Covey. Covey had severely beaten Douglass, and Douglass had managed to get to an old master’s house in hopes of help (Douglass, 52). When he did not receive any, he hid in the woods for a while (Douglass, 53). He was facing either a beating from Covey or starvation in the woods when Jenkins came upon him (Douglass, 53). Jenkins’ free wife had a home of her own, so he took Douglass there and gave him the root (Douglass, 53) . Sure enough, when Douglass went home, Mr. Covey did not offer to beat him (Douglass, 53). In fact, the next day Douglass had an altercation with Covey and Hughes, his helper (Douglass, 54). Douglass beat both of them so badly that they â€Å"never wanted to lay hold of him again† (Douglass, 54). They never did, either. Douglass relates that he spent four more years as a slave, and he was never beaten again (Douglass, 54). Now, the question might be, did the root really have any effect on Douglass’s safety? If it did, how could Douglass profess to be a Christian, and still believe that a root of some kind was going to keep him safe? There are two answers to those questions, both provided by Douglass. Douglass expressed his doubts to Jenkins about the root from the very mention of it (Douglass, 53). The only reason that he took it was because Jenkins convinced him that while it might not help matters, it certainly could not hurt them (Douglass, 53). It appears as though Jenkins was right, but one has to think about the day that Douglass came home, Sunday (Douglass, 53). Mr. Covey also professed to be a Christian, and while beating a slave for everyone to see might be acceptable on other days, it was simply not done on Sunday (Douglass, 53). Proof of this fact can be derived by Covey’s actions on Monday. He came to Douglass and attempted to tie him up for a beating, but Douglass bested him (Douglass, 53). Although the root seemed to help on Sunday, it was not going to help on Monday, except for one thing. The root evidently gave Douglass the courage that he needed to be able to fight Covey and Hughes. One could argue that the root did have some saving power, but it seems much more likely that having that talisman made Douglass believe that he could fight. There really was no reason why he could not. He was more than capable of fighting a middle aged man. If nothing else, the root made him brave. What Douglass truly thought about the root came out a few years later when Douglass found himself working for the same slave owner as Sandy Jenkins (Douglass, 59). While not in the dialogue itself, Douglass made a footnote that expressed his real feelings. He noted that while Jenkins was totally convinced that Douglass overcame Covey with the help of the root, Douglass held that idea up as a simple superstition common to â€Å"ignorant† slaves (Douglass, 59). So, perhaps there never really was an issue between Douglass choosing to be a Christian while carrying a pagan object. We know, though, the root must have helped at least a little bit. Did Douglass believe in it the moment he stood up to Covey? We will never know. However, this whole episode is representative of what a lot of slaves encountered. They became Christian by choice or by force, but there were always the old pagan beliefs in the back of their mind, the beliefs that they had carried from their home. No wonder, then, that black Christianity was so markedly different than white Christianity. In Douglass’s life story, he made it clearly known that he advocated slaves doing what they had to do to survive on the plantations and farms of their owners (Douglass, 81). However, some of these things went against the most basic teachings of Christianity. Slaves were often forced to steal, lie, and carry out all types of schemes to stay alive, fed, and unbeaten. Certainly, no one would claim that all slaves were Christians. The story of the root, as explained above, should be clear proof of that. Not all slave owners were Christians, so there would be no need to expect that they would teach, or force, their slaves to believe what they did not. However, this question is more about Douglass himself than any other slave. You read "Differences in Religion During the Era of Slavery" in category "Papers" How could he condone the unscrupulous actions of any slave, and still be a Christian himself? The answer is fairly simple. Douglass made a distinction in types of Christianity. He saw the Christianity practiced in the â€Å"slaveholding† portion of the United States as a corruption of the â€Å"Christianity of Christ† (Douglass, 81). He went so far as to say that â€Å"to be a friend of the one, is of necessity to be the enemy of the other† (Douglass, 81). From this comment, we can see that Douglass did not have problems with what slaves had to do to stay alive or escape because he could not in good faith recognize the Christianity of his captors as true Christianity. In truth, why would he have any reason to do so? Douglass related many experiences in his life that had been touched by the slave holders brand of Christianity. He endeavored to start a Sunday School for his fellow slaves, and it was broken up by the â€Å"Christian† slave owners because the slaves were learning to read and write (Douglass, 59). His grandmother was sent off to live and die by herself when she was old and of no use to her owner, and all because her former owner, a â€Å"Christian,† had not bothered to release her upon his death (Douglass, 39-41). He saw women beaten unmercifully, and felt the scars and sores left by the repeated abuse (Douglass, 33). He was separated from his own mother as a small child, and allowed to see her only four or five times in his life, and then only at night because her owner would not give her a pass to be late to the fields (Douglass, 13-14). After everything he went through, how could he not consider the Christianity of most of the white men he encountered to be a false, ugly thing? Simply put, Douglass could advocate the non-Christian behavior of the slaves because they were working against a great evil, in his opinion. The battle was not between two groups that believed the same way. It was between two groups that were at desperate odds with each other. Neither one had any respect or kind thoughts for each other, so it might as well have been two completely different religions instead of one. Douglass could see that difference, so he could not be bothered to chide his fellow man for disobeying their masters. In his mind, it was the right thing to do. Douglass mentions in his narrative that he considered being a slave to a religious owner one of the worst things that could ever happen to him (Douglass, 57). It has been fully discussed why Douglass did not see slave owners as having the same type of Christianity he did, but in some instances, such as when he left Mr. Covey and went to work for Mr. Freeland, he claimed that slave owners who were not religious were far and above the best kind to work for (Douglass, 57). We may ask the question, why were religious slave owners so much worse than non-religious ones? To help us understand this situation, Douglass gives several examples of the atrocities committed by â€Å"religious† owners, and the reasons given for their abhorrent behavior. A Reverend Daniel Weeden and Reverend Rigby Hopkins, both Methodist preachers, lived near Douglass while he worked for Mr. Freeland (Douglass, 57). Rev. Weeden beat his slaves unmercifully. Douglass recalled seeing a woman who was beaten so badly and so often that her back was raw for weeks on end (Douglass, 57). Weeden’s motto was â€Å"behave well or behave ill, it is the duty of a master to occasionally whip a slave, to remind him of his master’s authority† (Douglass, 57). Douglass deemed people of this type to be â€Å"cruel and cowardly† (Douglass, 57). Perhaps they were cruel by nature, and cowardly because they hid behind their religion and used it to excuse what they did to innocent people. The Rev. Hopkins would â€Å"whip slaves in advance of deserving it† (Douglass, 58). The smallest things, such as â€Å"a look of dissatisfaction,† would mean that a slave â€Å"had the Devil in him, and it must be whipped out† (Douglass, 58). Beatings were given for equipment malfunctions, such as a plow breaking, not taking off a hat in the presence of a white person, and even suggesting an easier way of doing a task (Douglass, 58). All this was supposed to mean that the slave was getting â€Å"high minded† and deserved punishment (Douglass, 58). Despite the cruel actions of this man, Douglass noted that there was no one â€Å"who made higher professions of religion, or was more active in revivals†¦ or prayed earlier, faster, and longer than this reverend slave driver, Rigby Hopkins† (Douglass, 58). On the other hand, Mr. Freeland did not consider himself to be religious (Douglass, 57). He gave his slaves and hired men plenty to eat, plenty of time in which to eat it, good tools to work with, and made sure that there were enough people to work his land (Douglass, 58). It is not mentioned one time that he beat his slaves. What could all this mean? One would naturally think that Christian people would be kinder to their slaves than non-Christians, but this was evidently not the case. One reason this could be is that the Christian slave owners were trying, as said before, to â€Å"beat the Devil† out of their slaves (Douglass, 58). As per the discussion of the â€Å"root† earlier, it is no surprise that most slaves were members of some pagan, tribal religion. Some denominations felt that it was better to expose their slaves to God instead of removing their suffering in this world (Thevarajah,1). Some owners thought that Christian slaves might be better than pagan slaves, presumably because they would be more obedient and better behaved (Thevarajah, 1). As we know from Douglass, this was not often the case. We can know for certain that the cruelty exuded by Christians on their slaves was not unique to Douglass’s situation. In fact, it was quite common. Looking at another recollection of servitude, this time from a female perspective, Our Nig; Or Sketches From the Life of a Free Black, by Harriet Wilson, expresses the same ideas of suffering under the hand of a Christian family. In Chapter Eight of this touching book, the main character, known mostly as â€Å"Nig,† gets a chance to go out to church meetings and embraces Christianity. However, all the woman she works for can worry about is that â€Å"Nig† will wish to go to church and to meetings on Sunday, making her unavailable for work (Wilson, Chapter 8). When the woman is questioned about her attitude, since she is a Christian herself and goes to church, she states, â€Å"Who ever thought of having a nigger go, except to drive others there? † (Wilson, Chapter 8). Here, perhaps, we find the truth of the matter. Some Christians believed that it was acceptable to make their slaves into Christians, but these Christians would always be inferior, and perhaps more prone to punishment because of the high standards their owners held them up to. Perhaps it is not so much a question of cruelty, but one of ignorance. In a sickeningly perverted way, perhaps some of the brutal slave owners felt that they were doing the right thing by beating their slaves â€Å"straight. † Narrative of the Life of Frederick Douglass is a book that really opens ones eyes to the warping of religious ideas in the light of the era of slavery. There were pagan rituals going on side by side with church services, and Christians who thought it best to be cruel in order to transfer their belief system to the people that they owned. As Douglass noted, there were two kinds of Christianity in the world at that time, they Christianity of slavery and the â€Å"Christianity of Christ. † Hopefully some of those who suffered under cruel masters in the name of salvation were later able to find the true way for themselves. Unfortunately, there are many who never survived to make their own decisions. This is the shame of the slavery era, especially for those who died in the process of their â€Å"salvation. † .mce-content-body .mce-resizehandle.wildfire-hover { background: rgb(0, 0, 0); }; .mce-content-body [contenteditable="false"] [contenteditable="true"].wildfire-hover { outline: rgb(122, 202, 255) solid 2px; }; .mce-content-body img.wp-media.wildfire-hover { background-color: rgb(237, 237, 237); border-color: rgb(114, 119, 124); };a[data-wplink-url-error], a[data-wplink-url-error].wildfire-hover, a[data-wplink-url-error]:focus { outline: rgb(220, 50, 50) dotted 2px; position: relative; }; How to cite Differences in Religion During the Era of Slavery, Papers

Friday, December 6, 2019

Strategic Communication and Social Media in Business †Free Samples

Question: Discuss about the Strategic Communication and Social Media. Answer: Introduction Social media is an online communication group where users are allowed to share and receive to a wide audience while focusing more on the content of information as well as participating in sharing ideas and giving feedbacks. Social media improves customer communication and helps a company save on cost.Whereas business communication is a way of passing information about products or services to customers, this is effectively achieved through social media. The use of social mediahas helped improve many business functions making them effective and grow fast for the past years and changed the way potential customers interact with products of their interest. The coverage of customers has also been improved as there are increased interconnection channels between customers and companies and this has helped to ensure efficient and effective communication. Most companies that have adopted social media, it has helped them to completely change their way of operation. The paper therefore discusses the impact of social media on contemporary business communication under a case study of mobile phones business.(Meredith, 2012) The impact of social media on contemporary business communication Social media basically plays a great role in helping a company gets many sales, building a conversation with customers and make companys brand well known to customers. Most mobile phone business companies are using social media to interact and connect with their customers. The companies use social media platform to connect with customers by sharing latest information about the products, sharing images of the new products or of any changes made currently on the product. In the long run this ensures information about new product or about changes made on the existing product reaches the customers on time thus creating a longlasting relationship with the customers. (Basri, 2016) The companies also use social media platforms like Facebook, twitter and Instagram in advertising the mobile phones. This will help the company cover a wide audience since the world has got many users of the social media platforms and once they visit their media pages, they will tend to come across the advertisem ent and all the information about the new products. This will eventually enable the company make a lot of sales because the advertisement captures many customers worldwide.(Jussila, Krkkinen and Leino, 2013) Social media ensures a company receives customer feedback in a fast manner. For instance, if the mobile phone sold to the customer had a problem with its features, the customer can raise a complaint through the social media platform and attended to as quick as possible hence building a good reputation for the company and attract more customers in the long run. The company also uses social media in carrying out market research in order to find out current and more information about their competitors and look for ways of outsmart them. (Capriotti, 2009) They also use the platform to research on demographic data so that they can have a hint of the population they are supposed to serve; this information helps the company plan on the quantity of products to produce so that they satisfy their customers demand. Frequent communication made to customers through social media also helps the company get an opportunity to raise the brand awareness, the brand loyalty and the recognition of the pro duct brand to all individuals. (Grayson, 2014) Social media has however presented a great impact on how business operates today since companies always have a lot to gain from using social media and little to lose. According to the case study of mobile phones business,most operations in the companies have changed to be more efficient and effective through the use of social media. Use of this platform has enabled quick approach to customers all over the world, quick access to products and wide spread of information. Marketing of products has also been made easy through the use of social media because customers are fetched easily online which gives a great chance to get more customers within a short period as compared to looking for customers physically. This in return helps the company increase on sales.Social media is a good tool that ensures efficient and proper customer service as argued by experts .This is because the platform offers an opportunity that makes it easy for customers to have a close relationship with the company.T hrough this platform, the company is able to receive information from customers about what they prefer and their needs.Experts also suggest that social media provides a friendly environment for customers to raise their problems which are fixed faster than the regular way the company might have done.Customer engagement with the company is also achieved through the use of social media especially in the marketing field. The rapid growing use of internet by most people helps to create a long lasting relationship in business operation activities. (He, Wang, Chen, Zha, 2015) Despite social media expressing various benefits to companies, there are various risks and challenges involved in using the platform. Organizations mostly are structured in a hierarchical manner. The use of social media crushes this because most of the customers are attended to directly without following the long traditional procedure of the hierarchy.Adopting the social media platform in business operations hinder the implementation of the company policy rules and regulations to customers. This in turn results to a major challenge of risky business since most customers are not aware of the company policy and rules therefore end up engaging in business without conforming to any rules. Another challenge companies face from adopting the use of social media is decrease in production due to destructions by many social networking activities. In the past production was consistent due to the involvement of man power but today most production activities depend on technology which when distra cted lowers production. Some competitors use social media platform to post inappropriate material and hateful messages against their competitors. This in the end ruins the reputation of such companies because most customers will have the access to the information. Organizations that depends so much on social media platform where they save some of their sensitive data, might end up losing all this if such systems fail or get corrupted by third party. Such scenario results to a major challenge that such company will face. Use of social media also denies physical interactions with customers during marketing process. Lack of direct interaction with customers may not provide enough information about what the customer needs. However the use of social media has various benefits to the companies that have embraced the platform. First social media has enabled most companies create efficiency in operations within the organization. It has also helped in speeding up innovation as well as creating new services which was never in existence and improve services and ensure fast production. To add to that the platform has also ensured better delivery of product and services.In addition, social media has also helped enhance the advertising and marketing activities.The platform provides detailed information about products being introduced in the market, ensure it reaches many customers and also ensure better understanding of the products according to customer preferences. The use of social media helps create a point of contact between customers and the product. By doing these customers expect fast response about the product and incase of any problem they expect to be attended to immediately. Social media ensures fast feedback from consumers and act upon that feedback as fast as possible. New opportunities are also created through the use of social media that individuals might have missed out if they do not use social media platforms. Customers are kept happy by addressing any negative comments or experience they face giving the company an opportunity to outsmart their competitors. (He, Wang, Chen, Zha, 2015) Social media also creates a chance for the company to learn about its target audience and consumers,whereby it gives insights about what your audience need.Getting to know what your customers need helps an organization discover various creative waysof how to reach their audience which can be through advertising hence leading to increased conversions. If social media is done correctly, it will also help the company increase its sales. Customers that are interested in the advertised product on a social media platform will eventually respond to the sales messages and to add to that, having a social media presence gives an opportunity to know about the product in the long run gives the company a chance to gain more sales and build their brand name. (Thallmaier, n.d.) Conclusion Social media has a great impact in branding many companies.Having social media strategy makes it easy to achieve great awareness about product, company image and increased customer loyalty.It also ensuresefficiency in all business operations.However, companies should also be aware of the negative influence that social media might bring to the company. According to previous studies, social media is seen to be the most used platform for promotion that involves collecting of information from customers and attracting users to any unique product .Furthermore, social media being a new phenomenal should be subjected to change in order for it to be valuable bad explore its development in core business. References Basri, W. (2016). Social Media Impact on Small and Medium Enterprise: Case Review of Businesses in the Arab World. Arts And Social Sciences Journal, 07(06). https://dx.doi.org/10.4172/2151-6200.1000236 Capriotti, P. (2009). Economic and Social Roles of Companies in the Mass Media. Business Society, 48(2), 225-242. https://dx.doi.org/10.1177/0007650307305724 Grayson, D. (2014). Social intrapreneurism and all that jazz. Sheffield: Greenleaf Publishing. He, W., Wang, F., Chen, Y., Zha, S. (2015). An exploratory investigation of social media adoption by small businesses. Information Technology And Management. https://dx.doi.org/10.1007/s10799-015-0243-3 Jussila, J., Krkkinen, H. and Leino, M. (2013). Innovation-related benefits of social media in Business-to-Business customer relationships.International Journal of Advanced Media and Communication, 5(1), p.4. Meredith, M. (2012). Strategic Communication and Social Media: An MBA Course From a Business Communication Perspective.Business Communication Quarterly, 75(1), pp.89- 95. Thallmaier, S. Customer Co-Design.